writing, research, & producing
writing, research, & producing
#hysteria - a play reading festival
When Santa Monica Rep approached me to create and run the social media campaign of a play reading festival, written and directed by women, I knew this was an opportunity to make a “bang!” and elevate the theatre company’s brand and messaging. The messaging concept for the festival I came up with was:
"Something orange is making us crazy!"
There were three image concepts we used for social media:
- Main Image - A burst of orange dust. Tagline: You're not crazy, things are f*cked!"
- Secondary Images - I produced and photographed a shoot where we covered the directors and artist director of the company in orange dust. Tagline: "Something orange is in the air."
- Filler Images - To push the idea that all the insanity was happening through social media, I produced a set of images highlighting intense reactions to reading social media content.
I developed the posting calendar and was responsible for all social media engagement on Facebook and Instagram the 6 weeks leading up to the festival. As a result, online engagement was more than it had ever been before. Top posts had an organic reach of 150% while paid posts reached a 30K targeted audience, a huge increase. Images from the campaign below. Click images to enlarge.
THANK YOU WORLD!
The 2017 Women’s Marches were so inspiring, uplifting, and needed.
After the marches were over, I wanted to find a way to thank the Sister Marches around the world. This wasn’t their fight, he is our dumb dumb president. But women all over gathered in solidarity which only added to the much needed healing and energy to keep up the good fight.
I gathered a small crew of volunteers, a designer, and created the “Thank You World Project” and website. First we worked to gather contact information of marches we could find on Facebook. We were able to gather 143. Next, our designer created a beautiful digital card that people could post to these marches FB page. We launched the campaign on Valentine’s Day of 2017.
It was a total success. A thank you card was posted at least once, if not more, on each Sister March’s FB page we had contact for. The best part: getting the responses from women in Ghana, Lebanon, Bolivia, The Netherlands...all over the world.
It was our grassroots effort to let these women know how much we appreciated them. I continue to be FB friends with several women who I connected with as a result of this campaign. You can view the campaign and the contact list here: http://www.thankyouworld.us/
TIGER ORANGE
As Associate Producer of this award-winning indie, gay-themed feature, I was tasked with promoting and pushing the Kickstarter campaign through Facebook. Below are sample images I used to engage audience in the final days of the campaign. We surpassed our Kickstarter goal by raising over $26K.
* At the time of the campaign, the film was titled "Where We Belong".
